Shenzhen HONEST Intelligent Equipment Co., Ltd. (Honest Automation) recently announced that its senior management team has officially launched a comprehensive upgrade of the company’s “Four Transformations” strategy: Standardization, Digitalization, Intelligence, and AI Empowerment.
This strategic initiative is designed to create shared value for suppliers, employees, customers, and the company itself, enabling long-term sustainable development and mutually beneficial growth.
Mr. Zhou Huaguo, General Manager of Honest Automation, emphasized:
“Our purpose in advancing the Four Transformations is very clear — to ensure that everyone involved benefits. We do not seek short-term gains at the expense of our suppliers, employees, or customers. What we pursue is long-term value, steady growth, and shared success.”
Core Elements of the Four-Modernization Strategy
1. Standardization: Systemizing Complexity to Create Repeatable and Trainable Processes
HONEST Automation is restructuring and categorizing the previously complex and fragmented processes across its production, management, and service operations. By establishing unified standards and clearly defined operating procedures, the company is making its workflows replicable and easy to train.
Standardization not only shortens the training cycle for new employees but also simplifies equipment maintenance and minimizes quality fluctuations caused by individual differences in operation. This significantly improves product consistency.
In essence, for any given type of work, a unified process and standardized practices must be defined first, rather than allowing variations based on who performs the task.
2. Digitalization: Building System-Based, Paperless, and Transparent Operations
HONEST Automation is adopting an enterprise-wide digital management approach using the OA platform. Department collaboration, workflow approvals, and management decisions have all transitioned to online systems. Most internal processes are now paperless, with the exception of certain financial procedures that require both physical documents and electronic records for compliance purposes.
On the production side, the factory has fully implemented an ERP system that covers the entire process—from order placement and material procurement to warehousing, usage tracking, and final shipment. This ensures real-time monitoring and full traceability across all production stages.
This digital foundation delivers greater transparency and stability across the company’s supply chain and manufacturing operations, while reducing management costs and significantly improving execution efficiency. It enables the company to respond to customer needs faster and with higher precision.
3. Intelligence: Using Data Models and Algorithms to Simplify Operation and Maintenance
The “Universal Software Technology Platform”—HONEST Automation’s independently developed MES system—is a key milestone in the company’s intelligence strategy.
This system delivers several major advantages:
An industry-first solution in China, designed specifically for motor assembly production lines
Low learning threshold, with no need for C-language or complex programming skills
Rapid equipment setup, even for operators with general experience
Reduced reliance on highly educated or high-cost technical personnel
At its core, intelligence transforms complex processes into visualized, modular, and automated workflows through data models and algorithms. This significantly lowers customers’ labor and maintenance costs while enhancing equipment controllability, improving stability, and accelerating overall debugging efficiency.
4. AI Empowerment: Integrating Digital Humans and AI to Build a Future-Oriented Service and Interaction System
Looking ahead, HONEST Automation is expanding the application of AI technologies across multiple business scenarios, including:
Digital-human–based training
Intelligent customer service
Remote technical support
AI-assisted equipment operation guidance
Automated knowledge-base management
AI empowerment will enable the company to create an entirely new model of customer interaction, enhancing the efficiency of pre-sales support, after-sales service, and equipment maintenance. It will also accelerate talent development and establish a more scalable, intelligent service ecosystem for the future.
Tangible Benefits Delivered by Strategy Implementation
Reduced Customer Maintenance Costs: The intuitive, self-developed MES system simplifies equipment setup and maintenance, reducing customers’ reliance on high-skilled technical personnel.
Improved Production Consistency and Delivery Efficiency: Standardization and intelligent automation ensure highly consistent production lines, enhancing collaboration and on-time delivery.
Strengthened Talent Pipeline: The company actively recruits fresh graduates from universities and has established a dual-track talent development system for both technical and management roles, ensuring a sustainable talent pool for long-term growth.
Leadership Philosophy: Four Transformations as a Path to Shared Value
Mr. Zhou Huaguo, General Manager of HONEST Automation, emphasizes that the Four Transformations strategy is not merely a collection of technologies, but a philosophy of mutual benefit:
Suppliers: Achieve sustainable, healthy growth
Employees: Gain personal development and tangible benefits
Customers: Reduce costs, improve efficiency, and earn trust and orders from their clients
Company: Ensure long-term, stable growth
General Manager Mr. Zhou:
"The ultimate value of technology lies in making every participant better. If the Four Transformations do not create shared benefits for everyone involved, they are meaningless."
Looking Ahead
HONEST Automation will continue to increase investment in cutting-edge technologies, including software platforms, intelligent algorithms, AI, and digital-human solutions. The company is committed to delivering more efficient, reliable, and intelligent motor automation solutions to global customers across various industries, including new energy vehicles, humanoid robots, medical devices, and power tools.
