In the long course of its development, the smart manufacturing industry has consistently served as the core driver of technological progress, leading the automation sector through a profound and comprehensive phase of optimization and innovation. From the foundational mechanical production methods to today’s intelligent and automated production processes, every step reflects the advancement of technology. Amidst this technological revolution, smart manufacturing has become an indispensable and increasingly prominent trend in modern production. It has greatly enhanced production efficiency and demonstrated significant potential in quality control, cost management, and sustainable development.
Against this backdrop, HONEST Automation has remained committed to innovation over the course of 18 years, continuously addressing the challenges in the smart manufacturing sector and carving out a path that showcases its unique brand characteristics and growing industry influence.
From a Small Factory to an Industry-Leading Enterprise
Since 2007, Mr. Zhou Huaguo, the founder of HONEST Automation, established the Jinheli Automation Equipment Business in Bao'an District, Shenzhen, focusing on the research, development, and production of motor winding machine and welding machine. Between 2008 and 2009, HONEST made a groundbreaking achievement by developing China's first four-axis fully automated winding machine and successfully launching mass production. This innovation laid the foundation for its presence in the automation sector. In 2010, the company officially became Shenzhen HONEST Mechanical and Electrical Equipment Co., Ltd and set its new development direction toward automation production line. This strategic shift significantly propelled the company’s growth while accelerating the industry's adoption and application of automated and intelligent production models. It also played a crucial role in advancing the transformation and upgrading of manufacturing industries in China and globally.
Since then, HONEST has remained at the forefront of innovation, introducing a series of groundbreaking products and equipment. In 2013, the company successfully deployed its first fully automated motor production line, helping a client secure a 10-year supply contract with BMW. In 2014, HONEST independently developed a fully automated motor rotor assembly machine, enabling the client to reduce their workforce by over 800 employees.
By 2017, HONEST transitioned from "automated equipment" to "intelligent manufacturing solutions," with its first intelligent production line successfully operating in a Shenzhen-based client's factory.
With the rise of the electric vehicle (EV) industry, HONEST achieved a milestone in 2020 by developing its first hairpin motor production line for EV drive systems, which became fully operational the following year. This achievement earned HONEST the "Best Delivery Award" from its client, along with repeat orders for the production line—highlighting HONEST's exceptional expertise and strong foundation in the EV sector.
In 2022, the company was renamed Shenzhen HONEST Intelligent Equipment Co., Ltd., achieving brand and name unification while further solidifying its leadership in the field of intelligent equipment. Since then, HONEST has leveraged its cutting-edge automation technology to continually expand the boundaries of automation and diversify its product lines, accelerating its global expansion efforts.
Today, HONEST operates branch offices in Dongguan, Chengdu, and Suzhou. Additionally, it has established sales offices in Malaysia, South Korea, India, Vietnam, Brazil, Argentina, Russia, the United States, and other countries. This strategic and diversified development not only strengthens HONEST's market competitiveness but also lays a solid foundation for its sustainable growth.
Through Continuous Optimization in the Field of Automation.
Since its establishment, HONEST has adhered to the development philosophy of "Integrity, Innovation, Precision, Empowering Others, and Lifelong Learning." This is not merely a slogan but a guiding principle and shared aspiration embraced by every HONEST employee in their daily work.
With this ethos, HONEST remains steadfast in building a foundation of integrity and innovation, exploring industry frontiers with a meticulous approach. At the same time, the company upholds a spirit of lifelong learning, staying attuned to industry trends and evolving customer needs.
However, in the face of market competition, many enterprises encounter common challenges such as a wide variety of products, accelerated iteration cycles, and shorter product lifespans. These factors place higher demands on the long-term value of production equipment and tools. Simultaneously, the growing demand for high-quality, diverse products and the industry’s firm transition toward low-carbon and environmentally friendly practices have further intensified this trend.
In response, HONEST has introduced two forward-looking intelligent manufacturing approaches: "Technological Innovation for Cost Reduction and Efficiency Improvement" and "Flexible Production." These approaches embody the core layers of transformation at the production site.
Beyond Human Automation: This concept transcends traditional reliance on human craftsmanship by integrating data collection from the production floor with innovative control technologies to achieve a higher level of automation.
Flexible Production: This involves leveraging specialized modular designs, adaptable production equipment, and intelligent control systems to rapidly adjust production line configurations and processes according to varying product types and manufacturing requirements.
These strategies not only address evolving market demands but also define the future of intelligent manufacturing.
Harnessing Digital Intelligence to Empower Enterprises with Automation.
On the journey to advancing intelligent manufacturing, HONEST is dedicated to its mission of “Empowering manufacturers to achieve effortless production.” By deeply tapping into the potential of digital intelligence, HONEST accelerates quality enhancement through production methods that are data-driven, flexible, and human-centric.
By continuously collecting, analyzing, and visualizing various data from production lines, HONEST explores innovative solutions that combine advanced manufacturing technologies with on-site adaptability. This approach ensures improved operational efficiency and maximized production line performance.
In the MES system, real-time production management of the workshop floor is fully visible. Using automated manufacturing equipment and inspection systems as foundational units, the system collects data on execution times and operational statuses for each process. This data is then transformed into visualized dashboards, enabling the digitalization and intelligent management of the entire process—from planning and production to inspection.
This approach not only enhances production efficiency and product quality but also reduces labor intensity and production costs, delivering significant economic and social benefits for enterprises.
Looking back, HONEST, with 18 years of experience in the industrial automation sector, has always upheld a steadfast commitment to technological innovation. Armed with innovation as its spearhead, HONEST has consistently tackled industry challenges and paved the way for sustainable growth. Guided by the development philosophy of “Integrity, Innovation, Precision, Empowering Others, and Lifelong Learning,” the company has partnered with manufacturers to realize the vision of effortless production. This embodies not only HONEST’s unwavering mission but also the spirit of collaboration and trust shared with its partners across the value chain.
Looking ahead, HONEST will remain committed to sustainable development and continuous innovation, integrating its growth into the broader context of societal progress and transformation. The company will further optimize its product portfolio, enhance service quality, and strengthen technological research and development to provide greater momentum for the transformation and upgrading of the manufacturing industry.
HONEST will also continue to drive the deep integration of digital and intelligent technologies, injecting fresh vitality into the advancement of manufacturing.
What is your impression of HONEST Automation? A pioneer in technological innovation or a catalyst for the transformation and upgrading of the manufacturing industry? Join the discussion in the comments and witness HONEST’s journey toward future success and remarkable achievements.
